Dabur Vatika Jasmine Hair Oil - Product Launch

I attended the Dabur Vatika Jasmine Coconut Hair Oil product launch on Saturday. It was part of a special feature, Dabur + Indiblogger, where 40 female bloggers from all over the city were invited to be part of the exciting new launch.

This was the very first launch I attended and it was a great experience. Being my first, I really have nothing to compare it with, but I'll tell you what happened there; and I'm sure you'll agree with me.

First off, a live band performance, including Vineet of Indiblogger! It was a pleasant surprise and super fun. Everyone sang along (whoever knew the words) and the others were swaying, foot-tapping, and just generally enjoying the music.

After that, there was a bout of headbanging, both on and off stage. The stage effects were very well executed and it really made a difference to the atmosphere of the place. 

That definitely took the energy level up a few notches.

After that, there was a session with Dabur representatives who told us about the history of Dabur as a company as well as the evolution of their hair products with time. They sell way more merchandise variants globally, as compared to their India offerings. I wonder why they don't sell the same in India?

Then came the actual product unveiling.

The background you see in the band pics? Yep, that actually slid apart to reveal a human size model (not life size - a bottle's life size would be the bottle size. Because that's true to life. However, this was human size). Also, the light and smoke effects were there even previously at the band performance. But this was a step ahead. When the big reveal happened, the air filled with a jasmine scent that seemed to come out of nowhere! I was glad to be a part of live experiential marketing, again a first for me. I even tweeted about it here.

After that, the Dabur reps and the bloggers discussed remedies and tips for hair care.

Post the bonding session, we had lunch. Here's some dessert:

Ferrero Rocher Ice cream!

Cheesecake

Oh and another cool thing: there was a station outside where once could get 'champi' or hair oil massage with the new Jasmine Hair Oil from Vatika. This was followed by a wash, and hairstyling. Such indulgence! And a few of my fellow bloggers waiting their turn :)

I got a goody bag too! But that's for another post.

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