Hi guys! Now I don't often post on beauty products and suchlike, but I just HAD to write about this place. Two reasons, mainly.
One, a lot of you have asked me to write about skincare and haircare - products as well as styling tips (thank you all for the compliments on my hair!).
Secondly, this website is actually different. Now, I've always loved staying up to date with innovative startups, and I will continue to do so. I feel like the startups scene in India will really help our country reach new heights, but that's a story for another day. Aplava is one such startup based out of Bangalore, the startup hub of the country; and it's growing in leaps and bounds.
Pronounced as “Aap Luv“, it is Sanskrit for "taking a bath to purify oneself". Aplava sells authentic skin care, hair care, wellness products and fragrances. There is a separate section for men and children.
Aplava is a beauty shoppe with a difference. How is it better than the rest of them? Let's find out.
So far, so good. What's their key differentiator?
1) Take a personalized profile quiz - Here, you create a profile with requisite information. Aplava's algorithm will then analyse that information.
2) Receive personalized recommendations - Based on your responses in the first step, they run your details through the algorithm to tell you about your skin health, skin type, and recommended products.
3) Build your regimen - Pay heed to their recommendations, and start improving your skin with the help of their double whammy, algorithm + dermatologist advice.
I especially liked the 'Ask the Expert' section, because what is really the point in having loads of products if you don't really know what works for you? Better to ask than to blindly experiment and harm your skin in the process.
For all you makeup and beauty buffs out there, check out the 'Just Arrived' section for updates about their newest offerings.
They've also conveniently divided their products into three sections - Best Sellers, Exclusives, and Sale Products.
Let's just say that instead of concentrating on writing this article, I ended up 'researching', which actually meant that I was completely stalking their website and staring at all the skincare products I wanted to try.
Just look at the detailing of the filters on the left. I love websites that can filter their products/services well, that's just half the battle done in terms of customer attraction. Aplava has done a beautiful job of that, and somehow their product placement order selection is so good that I wanted to try each one of the first six products I saw there! I would not be surprised if they use a back-end algorithm for that too. For all you beauty buffs who can't be bothered with what I'm talking about, suffice to say, you will find what you love without struggling to look for it. You might even find something new to fall in love with that you didn't even know you needed. Something like toning water. It is an awesome thing to have, trust me.
Overall, I think the website is really helpful. Whether you are totally into beauty and skincare, or just starting out a regimen of your own, this will really help you gt better. Their use of technology to ensure your skin is happy, well, what can be better? I especially appreciate the dermatological advice. After all, an expert opinion always helps.
The only thing I can see as a drawback is that they don't have the multitude of products that more established brands/websites have, but that's really a very minor issue, because what they do give you is so much more, and they are stocking up on new products ever so often. Do visit the website; I bet you'd love the effort they've put into skin profiling and providing expert opinion to all of us.
One, a lot of you have asked me to write about skincare and haircare - products as well as styling tips (thank you all for the compliments on my hair!).
Secondly, this website is actually different. Now, I've always loved staying up to date with innovative startups, and I will continue to do so. I feel like the startups scene in India will really help our country reach new heights, but that's a story for another day. Aplava is one such startup based out of Bangalore, the startup hub of the country; and it's growing in leaps and bounds.
Pronounced as “Aap Luv“, it is Sanskrit for "taking a bath to purify oneself". Aplava sells authentic skin care, hair care, wellness products and fragrances. There is a separate section for men and children.
Aplava is a beauty shoppe with a difference. How is it better than the rest of them? Let's find out.
So far, so good. What's their key differentiator?
1) Take a personalized profile quiz - Here, you create a profile with requisite information. Aplava's algorithm will then analyse that information.
2) Receive personalized recommendations - Based on your responses in the first step, they run your details through the algorithm to tell you about your skin health, skin type, and recommended products.
3) Build your regimen - Pay heed to their recommendations, and start improving your skin with the help of their double whammy, algorithm + dermatologist advice.
I especially liked the 'Ask the Expert' section, because what is really the point in having loads of products if you don't really know what works for you? Better to ask than to blindly experiment and harm your skin in the process.
For all you makeup and beauty buffs out there, check out the 'Just Arrived' section for updates about their newest offerings.
They've also conveniently divided their products into three sections - Best Sellers, Exclusives, and Sale Products.
Let's just say that instead of concentrating on writing this article, I ended up 'researching', which actually meant that I was completely stalking their website and staring at all the skincare products I wanted to try.
Just look at the detailing of the filters on the left. I love websites that can filter their products/services well, that's just half the battle done in terms of customer attraction. Aplava has done a beautiful job of that, and somehow their product placement order selection is so good that I wanted to try each one of the first six products I saw there! I would not be surprised if they use a back-end algorithm for that too. For all you beauty buffs who can't be bothered with what I'm talking about, suffice to say, you will find what you love without struggling to look for it. You might even find something new to fall in love with that you didn't even know you needed. Something like toning water. It is an awesome thing to have, trust me.
Overall, I think the website is really helpful. Whether you are totally into beauty and skincare, or just starting out a regimen of your own, this will really help you gt better. Their use of technology to ensure your skin is happy, well, what can be better? I especially appreciate the dermatological advice. After all, an expert opinion always helps.
The only thing I can see as a drawback is that they don't have the multitude of products that more established brands/websites have, but that's really a very minor issue, because what they do give you is so much more, and they are stocking up on new products ever so often. Do visit the website; I bet you'd love the effort they've put into skin profiling and providing expert opinion to all of us.
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